Erik Arvidsson & Abby Ghent Signed As Official Khombu Brand Ambassadors
New York, NY – November 16th, 2015 - Khombu, the innovative footwear and outerwear brand synonymous with function, fashion, performance and exceptional quality for the outdoor athletic category, proudly announces a new partnership with alpine athletes, U.S. Ski Team member Erik Arvidsson and World Cup ski competitor Abby Ghent. These young, global competitors will be recognized as the Official Khombu Brand Ambassadors throughout the 2015/16 season, kicking off at First Tracks in Copper Mountain, CO in November 2015. In addition, the athletes will be featured on Khombu’s social media for a behind the scenes look at the rising stars as they live beyond the limits.
In partnership with Khombu’s technical designers, the athletes will also consult on the development of a signature performance footwear, outerwear and hosiery collection, available at retail for Fall 2016. Khombu is proud to be known as the official supplier of après ski boots to the U.S. Ski Team. As part of Khombu’s commitment to American communities, specific pieces of this collection will be assembled by the trusted, family-owned footwear producer, Munro Factory Group, in Hot Springs, Arkansas. The collection features a special Vibram outsole for non-slip and enhanced gripping. The boot is also very lightweight, under 10 ounces on average. The result is a collection inspired by the daily routines and needs of elite skiers that is accessible to athletes and customers around the world.
“Khombu is honored to engage world-class athletes at this critical stage in their career. Performance, functionality, and portability are the essential product characteristics for both Erik and Abby as they are travelling with extremely limited luggage for months at a time,” explained Khombu’s Divisional Vice President of Global Brand Strategy, Brandy McCarty. “We’re excited to work with our athletes and continue to design innovative footwear, outerwear and hosiery, showing customers everywhere Khombu’s dedication to performance, quality and U.S. craftsmanship.”